Week 3 EOC: My Demographics

      How to get Latinos drunk becomes the most important mission for all of beer companies in recent years. What does American Latino males do after they get off work? Drink beers. I used to have a coworker who is a Mexican he told me he stop by at gas station everyday after he get off work. He is not there for candies or smokes. He drinks beers everyday after he gets home. The problem is what beers company should do to hold this kind of royal customer? We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.) From marketing side, we have to take a deep thinking about what you are offering and what can you offer to our Latino drinkers. For example, why most Mexicans don’t like Japanese beers? We have to take this problem a part and find out. First of all, I believe the biggest problem is the taste. Japanese beers are little bit sweet in there and most of people can’t handle that sweet favor. Also, Most of Japanese beers are too light to Latinos. How can you make a hardcore football fan to watch ping pong game? Although that's the way that Japanese beers are but if they want to take a piece of cake of American beer industry they have to make some changes. Marketers can obtain the needed information from internal data, marketing intelligence, and marketing research. (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.) Marketing research is very important in this battle as well, I believe that's why Bud Light became to the top selling beer in Latinos. Bud Light, 55.6 million hectoliters (hl) or 47.38 million barrels. Up from about 39 million barrels in 2005. Bud Light is America’s best-selling beer since 2001, with about 16% total market share, and only sold internationally in appreciative quantities in Sweden, Ireland, Colombia, Canada and Mexico. (The Top Five Best Selling Beers in The World, http://www.articlearn.com/the-top-five-best-selling-beers-in-the-world)