Wednesday, December 12, 2012

Week 8 BOC: The Adventure

Dear friends

         I'm not sure if Im able to see you guys again. I have been locked up in this dirty, dark and wet cell for almost 20 days in Hong Kong. They caught me because I flew here with any permissions. Thank god there is a very beautiful Asian woman with me in this cell. She cooked for me for the rest of days and I have fallen in love with Asian food. I have no idea where she got everything maybe somebody is watch me right now and don't want me to die. Unfortunately she doesn't speak any English we can't talk to each other. There is one potato disc with shrimp favor in there which is the one I love the most. Hopefully I can get out of this place soon and head back to the state and I'm going to find out how to cook something like that. Well, It's getting late and I'm very depressed.
Hope everything will be better.

 Your friend
 Phileas Fogg   

Week 8 EOC: Creative Content

       For the final project, I have planned to do a video about how Phileas Fogg got caught in Hong Kong. What was going on with him in jail? What was the Asian woman looks like? What kind of food did she cooked for him? Why Phileas Fogg like the potato disc the best? When he got back to the state where did he go to find out whats in the disc. It's a very long process and I'm running out of people. I need at least a profession group that has camera guy, four actors, video editing guy etc. It's kind impossible for me to recruit all of those people to work for me for free. Anyway, I have planned this as a very beautiful short movie and people should feel how romantic and how hard Phileas Fogg's situation was. Also, our customers will enjoy this movie with our fantastic taste spicy salty shrimp favor chip. 

Wednesday, December 5, 2012

EOC: Week 10: What are the benefits vs the features?

Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by product attributes such as quality, features, and style and design. (Kotler 214)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.


Benefits: To make our customers enjoy our great snack food when they are drinking. Have them to know what's real Asian food taste like.

Feature: For our new Phileas Fogg around world snack- ShangHai Kiss. You can either enjoy the original taste from ShangHai or sitting there and enjoying your snack food while watching football game. Our great taste snack in spicy and salt shrimp favor makes it even better.