Week 8 BOC: The Adventure

Dear friends

         I'm not sure if Im able to see you guys again. I have been locked up in this dirty, dark and wet cell for almost 20 days in Hong Kong. They caught me because I flew here with any permissions. Thank god there is a very beautiful Asian woman with me in this cell. She cooked for me for the rest of days and I have fallen in love with Asian food. I have no idea where she got everything maybe somebody is watch me right now and don't want me to die. Unfortunately she doesn't speak any English we can't talk to each other. There is one potato disc with shrimp favor in there which is the one I love the most. Hopefully I can get out of this place soon and head back to the state and I'm going to find out how to cook something like that. Well, It's getting late and I'm very depressed.
Hope everything will be better.

 Your friend
 Phileas Fogg   

Week 8 EOC: Creative Content

       For the final project, I have planned to do a video about how Phileas Fogg got caught in Hong Kong. What was going on with him in jail? What was the Asian woman looks like? What kind of food did she cooked for him? Why Phileas Fogg like the potato disc the best? When he got back to the state where did he go to find out whats in the disc. It's a very long process and I'm running out of people. I need at least a profession group that has camera guy, four actors, video editing guy etc. It's kind impossible for me to recruit all of those people to work for me for free. Anyway, I have planned this as a very beautiful short movie and people should feel how romantic and how hard Phileas Fogg's situation was. Also, our customers will enjoy this movie with our fantastic taste spicy salty shrimp favor chip. 

EOC: Week 10: What are the benefits vs the features?

Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by product attributes such as quality, features, and style and design. (Kotler 214)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.

Benefits: To make our customers enjoy our great snack food when they are drinking. Have them to know what's real Asian food taste like.

Feature: For our new Phileas Fogg around world snack- ShangHai Kiss. You can either enjoy the original taste from ShangHai or sitting there and enjoying your snack food while watching football game. Our great taste snack in spicy and salt shrimp favor makes it even better. 

EOC Week 9: Three great mission statements

No.1 Mission statement by http://sewb4us.blogspot.com/2012/11/business-mission-statement.html        

          Phileas Fogg's Husky Smoked Salmon Chip isn't just another snack: it's mission is to make people smile around the world  by selling the best quality snacks with passion, excellence, and innovation. "When you are looking for a pick-me-up snack, you will find your Super-Hero within, packed with Power in every bite." We use the number one fresh Idaho potatoes, pink salmon  and Himalayan pink salt (Himalayan Salt:Gluten-Free, Non-GMO, Kosher, Certified Organic). This high protein chip is packaged in a resealable bag. Our goal is to satisfy the basic customer needs with our changing products and current technologies.

"Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization."
( Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. pg39) 


No.2 Mission statement by http://vegasvicphoto.blogspot.com/search?updated-max=2012-12-05T15:52:00-08:00&max-results=7&reverse-paginate=true

      Our goal at Captain Deez Nuts is to deliver to our customers with the ultimate snacking experience that can be perfectly enjoyed in almost any occasion.  Whether its relaxing watching the game with friends, or a much needed break in the office, our premium ingredients and superior taste will make sure that you are satisfied with your purchase.  I guarantee you from start to finish, Deez Nuts will be on your mind the whole time!

No.3 Mission Statement by http://upperechelonhomme.blogspot.com/search?updated-max=2012-11-21T13:33:00-08:00&max-results=7
      

       Phileas Fogg's mission is to constantly deliver high quality snacked foods to our loyal customers coupled with the desire to cater to their needs. The Pepperoni Pizza flavored chip is cut thicker than other's so that there's more room for flavor with each and every bite - the sugar, spice, and everything nice are all key components that we all take into consideration. We sense our moral obligation to safeguard each other, our customers, and environment by aspiring to operate a safe, injury free and healthy work place.  

Final Project: Implementation Evalution Control

           Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. (Kotler 57)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.
         Because many surprises occur during the implementation of marketing plans, marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Marketing control involves four steps. Management first sets specific marketing goals. It then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance. This may require changing the action programs or even changing the goals. (Kotler 58)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.

        Marketing implementation is the process that turns marketing plans into mareting actions. How to make sure everything works out well become one of the most important thing in our calendar. We have to make sure our promotion part, product quality, customer service are going well after we launched our new product. How to guide our new product to survive in this battle.  

Final Project: Price

              The price part is a very interesting part. We figured we can't set our price either too high or too low. To some consumers, “value” might mean sensible products at affordable prices, especially in the aftermath of the recent downward economic spiral. To other consumers, however, value might mean paying more to get more. (Kotler 14)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. There are many snacks food in the market right now, how to make our products stand out from those traditional snack food in price part? To set the price at a low price would be a great idea for our new product. But like I said above, we can't do it too low just 50 cents below the regular price of traditional snack food sounds legit. We would like to hear from our customers said Phileas Fogg's snack food is in great taste and in low price. Although price is not a very important part of our marketing plan but we still have to pay a lot of attention on this. Price is the amount of money customers must pay to obtain the product. Ford calculates suggested retail prices that its dealers might charge for each Escape. But Ford dealers rarely charge the full sticker price. Instead, they negotiate the price with each customer, offering discounts, trade-in allowances, and credit terms. These actions adjust prices for the current competitive and economic situations and bring them into line with the buyer’s perception of the car’s value. (Kotler 53)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.

Final Project: Promotion

           For promotion part, We have planned to get our words out on social media website such as Facebook, twitter and youtube. For this part, Facebook is kind one of the most important part we have to take care of. Set up a business Facebook page and invite a lot of people to Like our page. Or maybe you can even pay for people to Like our page. It's also very important to get our product known by people who have influence. For example, if Lady Gaga loves our product and Facebooked it about how good our product is. We are done here. Also, Youtube is another great way to show people what's going on here. We have to pay for youtube to play our ads every time when people are trying to watch video online. Contrasts the selling concept and the marketing concept. The selling concept takes an inside-out perspective. It starts with the factory, focuses on the company’s existing products, and calls for heavy selling and promotion to obtain profitable sales. It focuses primarily on customer conquest—getting short-term sales with little concern about who buys or why. (Kotler 11)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. At last,ways of traditional promotion have to be considered as well. Such as play ads on Sunday football since males are our main target. MTV and ESPN are also considered the most important channels.