Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by product attributes such as quality, features, and style and design. (Kotler 214)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.
Benefits: To make our customers enjoy our great snack food when they are drinking. Have them to know what's real Asian food taste like.
Feature: For our new Phileas Fogg around world snack- ShangHai Kiss. You can either enjoy the original taste from ShangHai or sitting there and enjoying your snack food while watching football game. Our great taste snack in spicy and salt shrimp favor makes it even better.
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