For promotion part, We have planned to get our words out on social media website such as Facebook, twitter and youtube. For this part, Facebook is kind one of the most important part we have to take care of. Set up a business Facebook page and invite a lot of people to Like our page. Or maybe you can even pay for people to Like our page. It's also very important to get our product known by people who have influence. For example, if Lady Gaga loves our product and Facebooked it about how good our product is. We are done here. Also, Youtube is another great way to show people what's going on here. We have to pay for youtube to play our ads every time when people are trying to watch video online. Contrasts the selling concept and the marketing concept. The selling concept takes an inside-out perspective. It starts with the factory, focuses on the company’s existing products, and calls for heavy selling and promotion to obtain profitable sales. It focuses primarily on customer conquest—getting short-term sales with little concern about who buys or why. (Kotler 11)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. At last,ways of traditional promotion have to be considered as well. Such as play ads on Sunday football since males are our main target. MTV and ESPN are also considered the most important channels.
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