Final Project: Price

              The price part is a very interesting part. We figured we can't set our price either too high or too low. To some consumers, “value” might mean sensible products at affordable prices, especially in the aftermath of the recent downward economic spiral. To other consumers, however, value might mean paying more to get more. (Kotler 14)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. There are many snacks food in the market right now, how to make our products stand out from those traditional snack food in price part? To set the price at a low price would be a great idea for our new product. But like I said above, we can't do it too low just 50 cents below the regular price of traditional snack food sounds legit. We would like to hear from our customers said Phileas Fogg's snack food is in great taste and in low price. Although price is not a very important part of our marketing plan but we still have to pay a lot of attention on this. Price is the amount of money customers must pay to obtain the product. Ford calculates suggested retail prices that its dealers might charge for each Escape. But Ford dealers rarely charge the full sticker price. Instead, they negotiate the price with each customer, offering discounts, trade-in allowances, and credit terms. These actions adjust prices for the current competitive and economic situations and bring them into line with the buyer’s perception of the car’s value. (Kotler 53)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.