For distribution on our new and American's favorite Phileas Fogg's snacks. A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan. Additional sections of the marketing plan lay out an action program for implementing the marketing strategy along with the details of a supporting marketing budget. The last section outlines the controls that will be used to monitor progress, measure return on marketing investment, and take corrective action. (Kotler 56-57)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. People can get our product pretty much everywhere. For example, grocery store at every gas station; supermarket and there is a very important place has to carry our product is food machines at school, work place, public places such as DMV, bus station and subway. On the other hand, We have to make sure most of those popular bars are carrying our new product. Drinkers need snacks when they are drinking beers and watching games. Its very important to make sure they love our new product.
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