Since our new products are snack food we are focusing on male drinkers more than the others. How to make them love our snack when they are drinking beers. First, we have to make sure our snack food taste great. Second, how to make them eat more our new product when they are drinking. Our products are based on chips so there is fat in there can slow drinkers' body to absorb alcohols. More they stay sober, more they are going to drink more. More they are drinking more, more our new product are sold. Our target market strategy is relating to the promotion part. How to make our product get more noticeable is become the most important thing that we have to take care of.
Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Companies use marketing research in a wide variety of situations. For example, marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities. (Kotler 106)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition. Also, we can't just focus on male drinkers but also the rest. Such as hardcore gamers, house wives etc.
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