Final Project: SWOT Analysis

         Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T) Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance. (Kotler 54)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.

Strengths - Our new product Phileas Fogg's around world snacks has its own strong strength. For example, Whole new package looking. Including his letters and a picture of scenery tells you directly where the food came from. Also, the taste of our product gives our customers a totally new world. Its the right time to let Americans try something different and we are pretty sure they will like it a lot.

Weakness - New product is hard to get recognized and people won't trust us that we can provide something better than those traditional snack food.

Opportunities - We have a very large chance to win this battle is because according to the survey, Americans are looking for something new to feed themselves. Our new product are giving them a whole new feast. All the favors are coming from everywhere from our plant. We are sure you can find a one that you like the best. 

Threats - Traditional American snack food is treating us the most. Those products are been in the market for awhile and people are trust them. They are have some royal customers and they are very hard to get. But I believe if we provide some better and something cheaper. They will come to us.