Sunday, November 25, 2012

Final Project: Product

        


      After everything is ready, I have to introduce you our new and American's favorite snack- Phileas Fogg brought it back from ShangHai with the best of original Asian taste.The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup. (Kotler 6)
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, 10th Edition.
The snacks of Around World 80 days is coming back from UK to the U.S.A and most like are people are going to love it. Right now at market, Americans are getting tired of those traditional snacks such as Cheetos and Dorites. Our Phileas Foggs' are coming back with a whole new story. Brand new out look design, brand new taste and brand new affordable price. Each of our Phileas Fogg series snack comes with a story about his adventure and show our customers about why our product is different than the rest of transnational snacks. For example, The ShangHai Kiss, the package comes with a pic of the night view of ShangHai downtown. Also, A letter from Philes Fogg and tells us where did he found this yummy taste snack. The purple background shows the snack is classic and fancy.   

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